CHANEL is unveiling the first pieces of the campaign dedicated to the new N°5, N°5 L’EAU.


Directed by Johan Renck, the campaign stars a young woman embodied by Lily-Rose Depp in a film manifesto that strongly expresses the CHANEL spirit.

She is a young woman in the image of N°5, who everyone thinks they know but is full of surprises, and continuously reinvents herself. This young woman personifies the present time and is defined by the paradoxes of her own personality: multi-faceted, both artist and muse, vulnerable and invincible… She disrupts the codes while incarnating them.


One of the most talented directors of commercials and music videos today, Swedish-born Johan Renck was chosen for his highly personal and creative approach to filmmaking, thus earning a place on the prestigious list of directors who have worked with CHANEL.


The print campaign was entrusted to photographer Karim Sadli.

On September 1st, 2016, two 10-second videos and the print ads will kick off the

N°5 L’EAU campaign

The 30 and 60-second films will be released by the end of this year.



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