INTRODUCING THE NEW LIQUID LIP VELVET CAMPAIGN FEATURING BRITISH MODEL IRIS LAW SHOT ON LOCATION
Burberry today launches Liquid Lip Velvet, a new statement-making matte cream lip colour with a campaign starring British model Iris Law and a series of innovations including Burberry’s first Beauty dedicated Tumblr page.
The new Liquid Lip Velvet campaign features Iris Law in her first ever global campaign and celebrates her role as the new global ambassador for Burberry Beauty. The campaign was shot in London by Angelo Pennetta. The track is ‘Faded’ by musician Clare Maguire.
Tumblr – As a first for the brand, Burberry will launch a Beauty dedicated Tumblr page to coincide with the launch of Liquid Lip Velvet. The Tumblr content hub will inspire and tell a unique campaign narrative which is presented as a moodboard with rich colour and texture stories. This will include exclusive imagery of Iris Law shot on the campaign set.
Pinterest – Burberry will host a series of ‘colour stories’ on Pinterest highlighting the hero colours from the Liquid Lip Velvet family. These stories will be hosted on individual boards allowing users to ’shop the edit’ by linking to Burberry.com. Users will be inspired with tips and tricks on how to apply the collection alongside ready to wear pairings.
Liquid Lip Velvet
Burberry Liquid Lip Velvet is a matte cream lip colour, which combines rich pigment with a comforting texture. It glides on the lips smoothly to create a bold velvet finish that lasts for up to eight hours.
“Burberry Liquid Lip Velvet is a fantastic matte lip colour because you can build it up to create a bold matte finish but it still feels incredibly comfortable and lightweight on the lips.” Burberry Make-up Artistic Consultant Wendy Rowe
Liquid Lip Velvet is available in Burberry’s boldest colour palette, with 14 shades available coating lips with a shot of saturated colour in one gliding movement. Liquid Lip Velvet combines rich pigment with a comforting texture and smooth glide to create a bold velvet finish that lasts for up to eight hours, providing a light-as-air feeling and a cushion-soft sensation upon application. The comfortable, non-drying formula keeps lips supple and moisturized, ensuring the colour does not dry, fade or crack.
Burberry Liquid Lip Velvet is available in 14 shades:
Light Nude No.01
Fawn Rose No.09
Dark Rosewood No.17
Bright Crimson No.29
Regiment Red No.37
Military Red No.41
Brilliant Violet No.45
Bright Plum No.49
Black Cherry No.57
Burberry Liquid Lip Velvet are available at selected Hudson’s Bay, Sephora and Nordstrom stores and online via thebay.com and sephora.ca