GABRIELLE CHANEL FRAGRANCE 2017 #TheCHANELGABRIELLEfragrance #GabrielleChanel banner gold

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2017 marks the year CHANEL celebrates Gabrielle, the first name of its founder, better known as Coco Chanel. Karl Lagerfeld has dedicated a bag to her, CHANEL’s GABRIELLE and the House will also be launching a fragrance called GABRIELLE CHANEL in September 2017. The new GABRIELLE CHANEL fragrance will be the first new fragrance from the House in 15 years.

CHANEL is pleased to announce Kristen Stewart as the face of the campaign for GABRIELLE CHANEL, the new women’s fragrance composed by Olivier Polge in cooperation with the CHANEL Fragrance Creation and Development Laboratory. Created and shot by brilliant young British director Ringan Ledwidge, the campaign is slated for release in September 2017. The print campaign was entrusted to photographer Karim Sadli.


A proven, talented actress, Kristen Stewart has been an ambassador for the House of CHANEL since 2013. She has already served as the face of such dedicated campaigns as the Métiers d’Art collections, Paris-Dallas in 2014, Paris to Rome in 2016, and is currently featured in the campaign for the GABRIELLE bag by CHANEL. Kristen Stewart was also the face of the EYES 2016 and 2017 makeup campaigns, as well as the FALL 2016 LE ROUGE COLLECTION N°1.

Kristen Stewart burst onto the scene in Panic Room (2002), and has gone on to achieve acclaim for her roles in Into the Wild (2007), the Twilight saga (which began in 2008), On the Road (2012), Clouds of Sils Maria (2014), Still Alice (2015), Café Society and Personal Shopper (2016).

Kristen Stewart stars in the upcoming film Lizzie directed by Craig William Macneill. Her directorial debut Come Swim has been screened at the Sundance Festival and the short film will also be showing at the Cannes Festival in May.

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