Happy Birthday Gabrielle CHANEL! #GabrielleChanel #InsideChanel

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I’m very honoured and very grateful to be able to bring you the 21st Chapter of Inside Chanel Gabrielle, the Pursuit of Passion!


Gabrielle was a passionate woman that created her own path even though there were obstacles in the way. She was a woman in love and very passionate. That name of hers gave her strength to soar away from the difficulties of the 1920’s. She became a woman of fashion, cultivated and popular. She didn’t care about “disapproving eyes and self-righteous views of the time”.  She didn’t wait for things to come to her. She went out and got them her self. She didn’t wait for Paris to come to her but she set out to conquer Paris with her hard work and bold character. She invented style and revolutionized fashion. She made beautiful luxury jewelry and fragrance. She introduced attitude and style that had yet to be seen and still today is comparable to none. What I love about Gabrielle “COCO-CHANEL” is that she feared nothing and let no door be closed to her.

She is my inspiration and very iconic to not only me but women everywhere!


Seize the present with wild instinct. Devour life.
Dare to transform your intuition into a brand. Embrace radical decisions: “”I’ve never done things by halves. I either like them or I don’t.”
Create passionately by being a fiery force at work. “I am the only volcanic crater in Auvergne that is not extinct. ” Gabrielle used to say.


A rebel at heart, free, stylish and passionate: these are without a doubt the four most defining characteristics of Gabrielle Chanel’s personality. Traits that guided the destiny she had chosen for herself, her whole life through. Still today, these four values remain an inspiration for all women and serve as the synopses of four films to discover on the Inside CHANEL website. After the first film devoted to Gabrielle the rebel at heart and her quest for freedom, comes “Gabrielle: A Story of Passion”, the 21st episode of the Inside CHANEL saga.


In both her life and her creative endeavors, Gabrielle was driven by a passion that consumed her and kept pace with her beating heart. “I am the only volcano in the Auvergne that is not extinct*” she joked candidly. An exuberant, passionate temperament that can be summarized in three verbs: seize, dare and create.

Seize the spirit of the times, or even keep one step ahead of them, and create the times to come. Gabrielle Chanel was a visionary who, more than anyone, understood women’s desire to break free from the fashion and social constraints of the day. Seizing this spirit of freedom, she dared to do away with their corsets and dress them in simple, flowing garments, outfits made of jersey, little black dresses, sweaters and tweed jackets. Drawing inspiration from her love affairs with Boy Capel, and then the Duke of Westminster, she combined her passion for creation with the ardent temperament of a woman in love. Her thirst for the arts also influenced her world: her unwavering devotion to Venice, her penchant for the Baroque and Byzantine art, could be seen throughout her collections.

3-PR Campaign - Quote - COCO Constellation - 1500x1500

Dare to break the rules, dare to break with convention and move away from diktats. One bold stroke after the next, Gabrielle Chanel conquered Paris, the fashion world and earned global recognition: costume jewelry mixed with diamonds, reinterpreted at her whim into head jewelry, real and faux pearls, a debut fragrance that revolutionized perfumery, “a women’s fragrance with the scent of a woman” that she named with a simple number, N°5, and the ever-present shades of black, white, navy and beige, the pillars of her colour palette…


This passionate flame, this constant drive, burned brightly in her endless and constant need to create, instilled with a love of work well done and a demand for perfection. A friend of Cocteau, Diaghilev, Dali and Picasso, she was wont to say “Artists are the ones who taught me rigor**“. So that everything was equally beautiful inside and outside, so that each fabric fell perfectly, each cut was flawless, each fragrance was a meticulously composed signature. A passion for skilled craftsmanship, a passion for creation, the arts, fashion, women and life. Absolute passion.

2-PR Campaign - Quote - COCO Lion - 1500x1500

An open book on the history of the House and the personality of its founder, Inside CHANEL is an illustrated heritage to be discovered again and again. The short films can be viewed in any order, each an invitation to read a story in total freedom, with no constraints. Just as Gabrielle would have done…

The film “Gabrielle: A story of passion” can be viewed on the Inside Chanel website starting August 19, 2017, in honor of Gabrielle Chanel’s birthday.

*The Allure of Chanel, Paul Morand, Pushkin Press, p.181.
**Chanel, Jean Leymarie, La Martinière, p.224

Chapter 21

4-PR Campaign - Quote - COCO Theater - 1500x1500

For Gabrielle Chanel, passion is a movement, an impulse, a breath. These three verbs combine to describe her passion: seizedarecreate.

Seize the present with wild instinct. Devour life.
Dare to transform your intuition into a brand. Embrace radical decisions: “”I’ve never done things by halves. I either like them or I don’t.”
Create passionately by being a fiery force at work. “I am the only volcanic crater in Auvergne that is not extinct. ” Gabrielle used to say.

Seize beauty all the time, everywhere you go – in a Venetian church, in a bouquet of white camellias, in a Baroque angel – because it is a vital necessity.
Dare to invent. Take risks by wearing black, costume jewelry, and the first perfume that speaks of women, not flowers.
Create tirelessly and persistently. Continue your journey without worrying about the past or posterity, with passion as your only compass.

Seize romantic passion, and let it make a lasting imprint on your creations: Boy’s blazers, the tweeds of the Duke of Westminster, the embroidered roubachkas of Grand Duke Dmitri, the subversion of Stravinski, and the poetry of Reverdy.
Dare to foster strong, generous and absolute friendship: with Misia, admiring and inspiring; with Diaghilev, Picasso, Cocteau, Dali. “It was the artists who taught me rigor., ” Chanel would say. Seize your century.
Dare to pursue passion because it brings life.
Create a surname, Chanel. And invent a first name: Gabrielle.

Chanel intime, Isabelle Fiemeyer, Flammarion – page 148
L’allure de Chanel, Paul Morand, Folio – page 25
Traditional Slavic embroidered blouse
Chanel, Jean Leymarie, La Martinière – page 224


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