For the very first time, the House of Dior is launching a viral Charity initiative with its “Love Chain” that calls on each and everyone of us to answer this crucial question:

“And you, what would you do for love?”

Stars and General Public Open the dior love chain. From August 27th onwards you will also be able to discover who has already answered the “Dior Love Chain” question. A viral film will reveal the answers of Dior brand ambassadors, iconic stars, influencers, and top models, as well as anonymous members of the public and promising young artists. Natalie Portman, Charlize Theron, Jennifer Lawrence, Camille Rowe, Eva Herzigova, Bella Hadid, Johnny Depp, and Robert Pattinson- all the Dior brand ambassadors are present to talk about love!

Alongside them, Carine Roitfeld, Chiara Ferragni and prima ballerina Hannah O’Neill as well as Carina Lau, Angelababy and Huang Xuan are moving, astonishing and funny, sharing things up. Many Others are also present- parents reunited with their children, artists, dancers, and graphic designers- sincerely and generously embodying their vision of love.

They all joined the movement and agreed to launch this original viral chain. The Dior Love Chain started with them.

Now it’s your turn to ask your self this crucial question:

“And YOU, what would you do for love?”

*Answer alone, or in a group; express your self by talking or singing, dancing or drawing in an artistic or humorous tone-it’s up to you. Then post your answer accompanied by #DIORLOVECHAIN

N.B.: From 2018, a selection of the best Dior Love Chain Posts will form a travelling exhibition that will open in Shanghai. In Addition, a selection of the most outstanding posts will be available to read online at Dior.com Starting in September 2017.

THE DIOR LOVE CHAIN SUPPORTS WE CHARITY

This chain is also exemplary owing to its charity involvement. Following the initiative of Natalie Portman and the House of Dior, for every Dior Love Chain Post, 1 dollar will be donated to WE CHARITY. The Charity division of the WE MOVEMENT ( formerly Free The Children). This Canadian organization is a global network which support education, health care, and clean water initiatives in developing countries with the aim to help break the cycle of poverty and child exploitation.

Now present in numerous communities in 9 countries across Latin America, Africa, and Asia, WeCharity Currently supports 200,00 children in education programs, has provided 30,000 women with the tools to become financially independent, and provided access to clean drinking water and medical care to almost a million people.  Today, the Dior Love Chain and Natalie Portman are committing to a WE schools initiative in Kenya, which aims to provide education for young girls.

“Making a fragrance that smells like love is a renewed challenge”, explained house Perfumer-Creator, François Demachy. “The composition has to be exciting and stirring somewhat wild and yet accessible.” To put a fresh, modern spin on the iconic Miss Dior that debuted in 1947 without erasing its beloved signatures, Demachy softened the levels of Jasmine and Patchouli and emphasized the Rose at the heart – “to make it sensual and suggestive.” He also eliminated any “dark, earthy notes” and replaced them with “lively and exuberant” Pink Peppercorn and Bergamot. “It had to burst forth like love at first sight,” He added. “ A celebration of love to love!”

The fragrance is more modern than ever with the recognizable signature of Miss Dior. Femininity is expressed with the beauty of roses beginning with a spontaneous citrus burst of Calabrian Bergamot, a warm heart of sensual Grass Rose Absolute and a base of Guyana Rosewood perfectly grounding the fragrance.

NOTES:

Calabrian Bergamot Essence.

Grasse Rose Absolute /Damascena Rose

French Guiana Rosewood / Pink Peppercorn

A new campaign featuring Natalie Portman will debut in September with launch of the fragrance.

She poses the question, “ And you. What would you do for love?”

Miss Dior Eau de Parfum 30ml $90.00 msrp (shoppers drug mart & sephora only)

50ml $119.00 msrp

100ml $165.00 msrp

150ml $198.00 msrp

Availability: September 2017 – Dior counters nationwide, and retailer respective .com sites

I look forward to creating ART/POSTS AND VIDEO for the #DIORLOVECHAIN COMING SOON 😉

I’m very excited

“and you. What would you do for love?”

#DIORLOVECHAIN