SPRING / SUMMER 2016 COLLECTION

ESSENCE STANDS FOR QUALITY COSMETICS AT AFFORDABLE PRICES. IT’S THAT SIMPLE.

Come on, get happy! Say goodbye to cold weather and hello to the beauty of spring with pops of satiny lip color, mix-and-matchable eye shadows and complexion perfection from essence cosmetics. -Essence Cosmetics

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SHEER & SHINE LIPSTICK

This smooth yet sheer formula goes on like a balm and deposits buildable colour with fantastic shine. Available in 9 shades.

SRP 3.49

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LIQUID LIPSTICK

This innovative formula unites the coverage of a lipstick with the moisturizing shine of a gloss. The silky texture goes on smoothly and dries shiny, not sticky! Available in 6 shades.

SRP 3.99

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XXXL SHINE LIPGLOSS

The best-selling, sensationally shiny lipgloss is now available in #36 poppin pink for a total of 11 shades.

SRP 2.99

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SMOKEY 2-IN-1 KHÔL LINER

This new khol liner is ultra-pigmented and ultra-versatile! Use the pointed tip as a precise eyeliner, rotate to the side of the cone for an intense, smokey look or swipe over the lid as an eyeshadow. It glides on smoothly and the conic shape of the tip eliminates the need for a sharpener!

SRP 4.49

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I LOVE EXTREME VOLUME MASCARA WATERPROOF

The newest member of the most beloved mascara family – now available in a waterproof formula! The large fiber brush separates and covers each individual lash for breathtaking volume. Ophthalmologist-tested.

SRP 4.99

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MAKE ME BROW EYEBROW GEL MASCARA

This tinted gel is formulated with tiny fibers to fill in gaps and create a fuller, more defined look. Available in 2 shades.

SRP 3.99

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MONO EYESHADOWS

Formulated with finely-milled, highly pigmented powder to provide long-lasting and full coverage. Available in 9 shades.

SRP 2.99

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CONTOURING POWDER

Accentuate facial features with this duo-powder: the darker shade contours while the lighter shade highlights. Available in 2 shades.

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SAY NO TO…

Say yes to a perfect complexion! This color-correcting line of concealers targets trouble spots and the silky, soft texture is easy to blend. The compact packaging and retractable pencil make touch ups easy on-the-go. Available in green to neutralize redness, beige to hide general imperfections and rose to hide dark circles.

SRP 3.99

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SATIN MATTE TOP COAT

Create a satin matt effect on any nail polish! Let nails dry completely, then apply as a top coat for a silky finish.

SRP 3.99

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PASTEL OMBRE TOP COAT

Achieve an ombre nail effect with just one nail color! Simply apply one coat to the nail you’d like to be darkest, and then increase the amount of coats until you reach the nail meant to be the lightest shade.

SRP 3.99

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NEW AND EXCLUSIVE PRODUCTS AT LOBLAWS

HOW TO MAKE YOUR FACE GLOW MAKE-UP BOX

Glowing radiance in one perfect box! The How to Make Your Face Glow Make Up Box contains a silky bronzer, shimmering highlighter, and soft blush to contour, highlight or glow. The make-up box has 2 easy-to-follow, step-by-step instruction cards, a mirror, and an applicator.

SRP 9.99

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HOW TO MAKE BROWS WOW MAKE-UP BOX

Everything you need to create the perfect brows in one kit! The NEW how to make brows wow kit includes a mirror, 3 eyebrow powders, 1 highlighter powder, a dual- ended applicator, tweezers and how-to instructions for brow perfection.

SRP 9.99

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HOW TO MAKE SMOKEY EYES MAKE-UP BOX

Irresistibly smokey! The NEW how-to-make smokey eyes make-up box contains six satin and shimmery shades to create a classic or ultra glamorous smokey look. The smokey collection includes shades of grey, silver, black, burgundy, cream, and taupe . The make-up box has 2 easy-to-follow, step-by-step instructions cards, a mirror and an applicator.

SRP 9.99

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XXXL LONG LASTING LIPGLOSS

Longlasting shine without drying! XXXL longlasting lipglosses are moisturizing with a mirror shine finish. Available in 7 longlasting matte and shiny shades.

SRP 3.49

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XXXL NUDE LIPGLOSS

Longlasting shine without drying! XXXL longlasting lipgloss is now availabe in beautiful nude shades! Moisturizing with a mirror shine finish. Available in 3 longlasting nude and shiny shades.

SRP 3.49

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ALL ABOUT…EYESHADOWS

All about romance! This eyeshadow palette comes with six complementing, buildable colors and multiple finishes; shimmering, matte and metallic effects.

SRP 4.99

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I LOVE TRENDS! NAIL POLISH THE METALS

I Love Trends! This nail polish family

focuses on edgy metal shades: from steel to chrome to iridescent. The long- lasting formula ensures perfect coverage. Available in 4 metallic shades.

SRP 2.49

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BLUSH UP! POWDER BLUSH

Rosy ombre! The latest trend in fashion and hair now in blush! The silky texture and beautiful color combination blend perfectly to give cheeks a nice, fresh, and rosy look. Available in 2 ombre shades.

SRP 4.99

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PURE NUDE MAKE-UP

Purely natural! This light-weight and silky foundation blends easily for a gorgeous barely-there look. The finish is natural and semi-matte. Available in 3 nude shades.

SRP 5.99

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SOFT TOUCH MOUSSE MAKE-UP

Like a dessert! This light weight, creamy mousse foundation provides medium coverage for a natural and flawless finish. Available in 6 whipped shades.

SRP 5.99

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PURE NUDE CONCEALER

Pure cover up! The soft, creamy and powdery texture blends like a dream to naturally hide imperfections. The retractable pen allows for touch-ups on the go. Available in 3 shades.

SRP 4.49

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Essence is the #1 value cosmetics brand in the world(1). Known for high-quality, on-trend products at incredible prices, essence cosmetics range from $1.99 to $9.99 with an average retail price of $3.69. The brand features a wide range of fun and fashionable items, including on-trend lipsticks, eye shadows, mascaras, concealers, powders, nail polishes, and pencils. In addition to its standard range, essence releases unique limited editions each year.

The brand is powered by privately-held German cosmetic company cosnova beauty. Launched by Christina Oster-Daum in 2001, cosnova is one of the fastest growing beauty companies on the WWD Top 100 List. “We’re on the pulse of what is new and cool in the make-up world. Our mandate is to see fast, learn fast, and implement fast. We want to ensure our customers always have access to the latest make-up trends at a great price.” says Christina Oster-Daum, Founder and CEO, cosnova beauty.

Already distributed in 70 countries, essence is the #1 brand in units in 11 countries, including Germany, Netherlands, Austria, Ireland, Switzerland, Slovenia, Croatia, Bosnia and Hungary. A testament to its popularity, one out of every four cosmetics purchased in Germany is an essence cosmetics product.

The brand is currently sold at Shoppers Drug Mart and launching in Loblaws in Spring 2016!

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