H&M Launching a New Beauty Department at the Eaton Centre!

I had to share this info with you ASAP! I’m so excited!

H&M is proud to announce the arrival of a new range of beauty products. The department opens today at the Canadian Flagship in the Toronto Eaton Centre, with a full collection of makeup as well as haircare, body care and beauty tools.

Fashion is at the heart of the range, with an ever-evolving makeup selection that focuses on seasonal looks, ideas and colours.

9205_PR_07_sRGB_729205_PR_08_sRGB_72The launch comes at a time when makeup is more important than ever as an expression of personal style, whether the look is natural, classic or fashion-forward. There will be new, dedicated beauty areas in the stores to help customers experiment with trends and develop a look that’s all their own.

9205_PR_06_sRGB_72“We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive and creative, and to have fun with colours”- Sara Wallander, concept designer at H&M Beauty

Over 700 beautifully packaged makeup products will be introduced in the launch, followed up with seasonal drops of new and limited-edition colour collections. The range, which will replace existing beauty products at H&M, will also include two subsidiary collections: Premium Beauty Line and Conscious range of Ecocert-approved sustainable products.

9205_PR_05_sRGB_72To celebrate the launch, H&M will activate the H&M Social Beauty Bar within the Toronto Eaton Centre on the second level of the mall near Queen Street. From September 17th-20th,  H&M will offer instant beauty gifts through a social media activated vending machine, in addition free touch ups and tips from makeup artists. Street teams will round out the activation offering passersby information about the Social Beauty Bar and the new Beauty Department. image004

Truly excited and I can’t wait to see all the new and beautiful products that H&M have come out with! See you all there!